منابع مشابه
'Cool', Brands and 'Cool' Brands
The term ‘cool’ is widely used expression in popular culture. This word is prefixed liberally with anything including people, behavior, place and brands. Notwithstanding ambiguity about what it stands there is complete clarity that it certainly adds value. ‘Cool’ in this perspective is precious resource which can be used in brand building. The authors’ exploration into its genesis and meaning r...
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Two apparently contradictory insights about sign language can be made compatible within a formal semantic analysis: (i) the claim that directional verbs incorporate agreement markers/pronouns (e.g. Lillo-Martin and Meier 2011); (ii) the observation that directional verbs have an iconic component (e.g. Liddell 2003). I sketch formal rules that integrate iconic requirements with standard semantic...
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Sign languages are known to display the same general grammatical properties as spoken languages ('Universal Grammar'), but also to make greater use of iconic mechanisms. In Schlenker et al., to appear, it was argued that loci (= positions in signing space corresponding to discourse referents) can have an iconic semantics, in the sense that certain geometric relations among loci (subset and rela...
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W marketing strategies are most effective for introducing new brands? This paper sheds light on this question by ascribing growth performance to firms’ postlaunch marketing choices. We decompose the success of a new brand into its ultimate market potential and the rate at which it achieves this potential. To achieve this aim we formulate a Bayesian dynamic linear model (DLM) of repeat purchase ...
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ژورنال
عنوان ژورنال: Journal of Material Culture
سال: 2010
ISSN: 1359-1835,1460-3586
DOI: 10.1177/1359183510364076